Wallscape
This wallscape advertisement reminds WeHo club goers and would be club goers what WeHo is all about — being open and safe to be queer. WeHo is a space where queer people come together to be with their own community.
Bus Shelter
This bus shelter advertisement shares the new policy for WeHo clubs — no photos after midnight. This new policy reinforces the safety of being your real authentic self, freedom to express without fear of reprecussions, and an opportunity to live in the moment.
Instagram Ads
BOGO
Drinks are getting to expensive at bars around Los Angeles. Instituting a WeHo wide BOGO policy would encourage more patrons to drink more over the course of the night. BOGO is more than buying more drinks its about what makes the gay club so much fun — hitting on people.
Religious Experience
The Abbey is infused with religious undertones. This Instagram advertisement makes a play on that theme to create a mysterious vibe for the rebranding of WeHo. The caption continues to emphasize that mystery by centering the new policy: no photos after midnight.
Carless WeHo
No cars in WeHo is a new policy that frees the three streets on Sunset Blvd from the nusiance of cars. Carless WeHo allows patrons to walk back and forth between the streets with open drinks — transforming The Strip into a walkable environment — and giving opportunity to happenstance.
New Manosphere
The manosphere has become a cultural hot topic as “podcast bros” and “trads” find a safe for misogyny online. This Instagram advertisement pokes fun at the performance of online masculinity and turns it into a call for the gay men to come join the “new mansophere” that is inclusive and welcoming.
Flyer
This flyer reinforces that WeHo is a space for queer people to come and be themselves — not a space for straight people to treat queer clubgoers like performers. “No straights after midnight” is a build ontop of no photos after midnight, helping to fill the void in potential patron’s minds that whatever is happening in WeHo after midnight is going to be very very gay.
